For Immediate Release |
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Lytro Announces Availability of Lytro Mobile for iOS
New app lets people experience and share light field
pictures on the go
Hong Kong ¡V June 20, 2013 ¡V
Lytro, Inc., creator of the world¡¦s first consumer light field
camera, today introduced Lytro Mobile App. This new iOS app lets people
use their iPhone, iPad and iPod touch device to experience and share
light field pictures taken with Lytro cameras. The app communicates with
Lytro cameras, whose wireless capabilities can be activated with a
free software update, letting camera owners preview and upload pictures
to Lytro.com directly from their iOS device while on the go, using
either a cellular or Wi-Fi network. The Lytro Mobile App will be
available internationally as a free download, starting today.
¡§Lytro Mobile makes it even easier to share light
field pictures and lets people experience the benefits of light field
technology with a device that never leaves their side,¡¨ said Jason
Rosenthal, CEO, Lytro. ¡§As the first to bring light field photography
to consumers, we believe there is vast potential to this technology, and
Lytro Mobile is the next step in building this category.¡¨
Camera owners and non-camera owners alike can
download the app to experience living pictures on their iOS device,
including refocusing pictures and experiencing Perspective Shift, with
no special software required.
¡§Mobile sharing of photos is universal and Lytro
Mobile now offers the kind of desktop-free convenience people are
accustomed to having,¡¨ said Ren Ng, Founder, Lytro. ¡§We have taken a
complex technology and made it accessible through an app that is easy to
use for both sharing and viewing light field pictures.¡¨
Lytro Mobile allows people to:
¡P
Share a picture directly from an iPhone
to Lytro.com, Facebook, Twitter or via email or SMS;
¡P
View popular and recent living pictures
that everyone has shared to Lytro.com;
¡P
Save a living picture as an animated
GIF to their iOS camera roll;
¡P
Access a series of ¡§Learn¡¨ tips,
educational content that will expand over time.
To get more information on the Lytro Mobile App,
visit these links below:
Screenshots:
https://www.box.com/s/dcozhzag808hv9x9bs3y
B-roll:
https://www.box.com/s/prb4oe2cevgfazqlm3pb
Download the Lytro App:
http://appstore.com/lytro
About Lytro
Lytro is transforming the camera into a powerful computational
photography platform, forever changing the way everyone takes and
experiences pictures. The first Lytro Light Field Camera offers
photographic capabilities never before possible, such as focusing a
picture after it¡¦s taken, changing the perspective in the picture and
creates interactive living pictures that can be endlessly refocused and
enjoyed by friends and family online. Founder and Executive Chairman Ren
Ng, whose Ph.D. research on light field photography won Stanford
University¡¦s prize for best thesis in computer science in 2006 as well
as the internationally recognized ACM Dissertation award, founded the
company in 2006.
For additional information, visit Lytro.com.
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