Expands with US and International Retail Distribution
Camera is now available via Target.com, BestBuy.com, and Amazon.com as well
as in Australia, Canada, Hong Kong and Singapore
Hong Kong ˇV September 26,
Lytro Inc., creator of the worldˇ¦s first consumer light field camera,
has announced that it will expand distribution to both US and international
customers. In October, the Lytro Light Field Camera will be available
through United States retailers Target.com, BestBuy.com, Amazon.com and
through international retail partners in Australia, Canada, Hong Kong and
Singapore. The Lytro camera will also be available in November in the new
CityTarget stores in Chicago, Los Angeles, San Francisco, Seattle and
Westwood. The camera was previously available only on Lytro.com.
This expansion marks
continued momentum for Lytro, which has seen increasing demand for light
field technology in the US and around the world. The Lytro camera captures
all the light traveling in every direction in a scene. The camera gives
creative photographers unique capabilities like refocusing a picture after
itˇ¦s taken and creating living pictures that amaze friends and family when
shared online. Lytro has also recently announced
availability for Windows OS, added
accessories and is now generally available for customers.
ˇ§Since introducing the
Lytro camera just six months ago, nearly 400,000 light field pictures have
been shared on Lytro.com. We are excited to take this picture revolution one
step further by making Lytro available to more photographers in the US and
around the world,ˇ¨ said Charles Chi, CEO of Lytro.
distribution in the US and international partnerships with Blonde Robot,
Qool Labs, Qool International Limited and Future Shop, Lytro is taking the
first step toward creating a world of living pictures.
Lim, CEO of Qool Labs Pte Ltd & Qool International Limited,
said, ˇ§We have been receiving strong interest from the professional and
causal photography enthusiasts about the innovative LYTRO camera. We are
really excited to be making it available in Hong Kong very soonˇ¨.
Pricing and Availability
The Lytro camera will be
available for retail:
Online at BestBuy.com, Target.com and Amazon.com, starting
Online at Future Shop in Canada, starting October 9;
In-store through retail in Australia, starting October 10;
In-store through retail in Hong Kong and Singapore, starting
In-store at CityTarget, starting November.
Lytro is transforming the
camera into a powerful computational photography platform, forever changing
the way everyone takes and experiences pictures. The first Lytro Light Field
Camera offers photographic capabilities never before possible, such as
focusing a picture after itˇ¦s taken, and creates interactive living pictures
that can be endlessly refocused and enjoyed by friends and family online.
Founder and Executive Chairman Ren Ng, whose Ph.D. research on light field
photography won Stanford Universityˇ¦s prize for best thesis in computer
science in 2006 as well as the internationally recognized ACM Dissertation
award, founded the company in 2006.
For additional information,