For Immediate Release
Lytro Unveils Perspective Shift and Living Filters
for New Ways to Experience Living Pictures
Hong Kong ¡V November 16, 2012 ¡V
Lytro Inc., creator of the world¡¦s first consumer light field
camera, announced today it will unveil a new light field technology
capability for the Lytro camera with Perspective Shift as well as new
creative tools with Living Filters. These features will be available to
customers starting December 4th via a free Lytro Desktop
Perspective Shift lets Lytro
photographers interactively change the point of view in a picture after
it has been taken. On a computer or mobile device, viewers can move the
living picture in any direction ¡V left, right, up, down and all around.
When pictures are shared to the web, Facebook and Twitter, friends can
experience Perspective Shift without needing any special software.
Perspective Shift also works retroactively on any light field pictures
previously taken with a Lytro camera.
¡§By capturing the light field,
the Lytro camera lets photographers achieve things that were never
before possible. The first groundbreaking capability was focusing
pictures after they were taken and now we are excited to offer
Perspective Shift, which brings living pictures to life in an entirely
new way,¡¨ said Ren Ng, founder and executive chairman of Lytro.
¡§The new Perspective Shift from
Lytro is fun and artistic! I've had a wonderful time running around
with my Lytro camera to grab little scenes and bend them into this new
way of seeing living photos. The idea that you can take any little
scene and make it like interactive Matrix-bullet-time is really cool,"
said Trey Ratcliff, renowned landscape photographer and
Lytro pro-shooter team
In addition to Perspective
Shift, Lytro announced a new way to enhance light field pictures with
Living Filters. With a single click, Lytro photographers will be able to
apply one of nine interactive filters to their pictures and change the
look of the picture based on light field depth. Unlike traditional
digital photo filters, Living Filters create additional effects as
viewers interact with a picture. Living Filters is a free update to
Lytro Desktop and works on all Lytro light field pictures, including
New Living Filters:
Twist and distort your picture as you refocus and change perspective as
if you¡¦re in a funhouse of mirrors.
Add a touch of color to a monochrome version of your picture. Click to
focus and add color into your scene, or change your perspective and add
color back into your scene as you explore.
Put a sheet of virtual glass into your scene. Everything in front of
where you click will be unchanged, and everything behind will appear to
be behind a piece of frosted glass.
Reduce your scene to a grayscale outline, seeing more detailed lines
where you refocus.
Create a tiled mosaic in the out-of-focus parts of your scene as you
click or change your perspective.
Significantly enhance the amount of blur in the out-of-focus parts of
Make parts of your scene pop out with extra detail and vibrancy when
those areas are clicked.
Add a moody and stylized black and white look to your pictures, with a
little bit of extra detail and color where you click.
Bring back the ¡¥70s with this filter that adds an aged, vignetted look
to your pictures. Click to un-age parts of your scene and see them come
back to life, disco suit not required.
¡§Having the ability to play with
tiles of your living pictures while you refocus with Mosaic or to give
an evening shot more drama with Film Noir will let Lytro camera owners
and their friends and family have even more fun with the light field and
the living pictures it creates,¡¨ said Eric Cheng, director of
photography at Lytro.
To view Lytro pictures and get
more information on Perspective Shift and Living Filters, visit these
Perspective Shift Gallery:
Living Filters Gallery:
The Lytro camera Learn Page:
For an overview of Perspective
Shift, check out this video:
Perspective Shift Video:
Lytro is transforming the camera
into a powerful computational photography platform, forever changing the
way everyone takes and experiences pictures. The first Lytro Light Field
Camera offers photographic capabilities never before possible, such as
focusing a picture after it¡¦s taken, and creates interactive living
pictures that can be endlessly refocused and enjoyed by friends and
family online. Founder and Executive Chairman Ren Ng, whose Ph.D.
research on light field photography won Stanford University¡¦s prize for
best thesis in computer science in 2006 as well as the internationally
recognized ACM Dissertation award, founded the company in 2006.
For additional information,